We like to follow footy teams, and we choose to vote for the same political party our entire lives, no matter what.
We commit to our partner and kids, and for some of us, our job.
Countries are getting in on the act and committing to fixing climate change.
Posh people wear little flag brooches to demonstrate the cause they align with…
There is an opportunity for regular folk to commit to an ideal.
Shock works great, so imagine this:
Every-time a rich person purchases something, they pay above the going rate. On purpose, with great fanfare. They get to show off.
But they commit to doing so. It becomes a club, a collective, a body. A movement.
Maybe one day we will hear someone say “would you like to pay extra” when you go to pay, and you wear the brooch.
